TY  - BOOK
AU  - Chernatony, Leslie de 
AU  - Macdonald, Malcolm 
TI  - Creating Powerful Brand
SN  - 9788131204351
U1  - 658.827 
PY  - 2006///
CY  - New Delhi
PB  - Elsevier India Private Ltd. 
KW  - Brand Management
ER  -