Baines, Paul; Fill, Chris; Page, Kelly  <br/><br/>
Essentials of marketing  
Paul Baines; Chris Fill; Kelly Page  
 - New Delhi  Oxford University Press  2013 
 - xxiii, 413 p. 
<br/><br/><label>ISBN: </label>9780198734765 
<br/><br/><label>Subjects--Topical Terms: </label>--Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAI