TY  - BOOK
AU  - Clow, Kenneth E.; Baack, Donald E. 
TI  - Integrated advertising, promotion and marketing communications
SN  - 9789332518377
U1  - 659.1  
PY  - 2015///
CY  - Noida, Uttar Pradesh
PB  - Pearson India Education Services Pvt. Ltd. 
KW  - Management
KW  - Marketing communications
KW  - Advertising
KW  - Promotions
UR  - https://www.amazon.in/Integrated-Advertising-Promotion-Marketing-Communications/dp/9332518378/ref=sr_1_15?crid=2WIJNCF2SEKR1&keywords=Integrated+advertising%2C+promotion+and+marketing+communications&qid=1707211319&sprefix=integrated+advertising%2C+promotion+and+marketing+communications%2Caps%2C234&sr=8-15
ER  -