Kumar, Nirmalya  <br/><br/>
Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation 

 - UK  Penguin Books  2004 
 - 270p 
<br/><br/><label>ISBN: </label>03143061895  0.00 
<br/><br/><label>Subjects--Personal Names: </label><br/>Strategic Management
<br/><br/><label>Dewey Class. No.: </label>658.802