TY  - BOOK
AU  - Mullins, Walker
AU  - Larreche, Boyd
TI  - Marketing Strategy
SN  - 9780070611436
U1  - 658.802 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Marketing Management
KW  - Marketing Strategy
ER  -