TY  - BOOK
AU  - Brooke, Michael Z 
AU  - Mills, William Ronald 
TI  - New Product Development: Successful Innovation in the Marketplace
SN  - 9798179921967
U1  - 658.4063 
PY  - 2006///
CY  - Mumbai
PB  - Jaico Publishing House
KW  - Innovation
ER  -