TY  - BOOK
AU  - Govindarajan, Vijay
AU  - Trimble, Chris
TI  - The Other Side of Innovation: Solving the Execution Challenge 
SN  - 9781422157381
U1  - 658.4063 
PY  - 2010///
CY  - Boston
PB  - Harvard Business Review Book
KW  - Innovation
ER  -