TY  - BOOK
AU  - McDaniel, Carl
AU  - Lamb, Charles W 
AU  - Hair, Joseph F 
TI  - Principles of Marketing
SN  - 9788131509821
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing
ER  -