Dyer, Davis  <br/><br/>
Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble  

 - Boston  Harvard Business School Press  2004 
 - 467p 
<br/><br/><label>ISBN: </label>9781591391470  0.00 
<br/><br/><label>Subjects--Personal Names: </label><br/>Product Management
<br/><br/><label>Dewey Class. No.: </label>338.767