Gibbs, Richard; Humphries, Andrew  <br/><br/>
Strategic alliances & marketing partnerships :  gaining competitive advantage through collaboration and partnering 
Richard Gibbs & Andrew Humphries  
 - New Delhi  Kogan Page India  2009 
 - xii, 235 p. 
<br/><br/><label>ISBN: </label>9780749457181 
<br/><br/><label>Subjects--Topical Terms: </label>--Strategic alliances (Business)--Marketing--Relationship marketing
<br/><br/><label>Dewey Class. No.: </label>658.046  / GIB