Kapferer, Jean-Noel <br/><br/>
Strategic Brand Management: Creating and Sustaining Brand Equity Long Term 

 - 2nd 
 - New Delhi  Kogan Page India  2000 
 - 443p 
<br/><br/><label>ISBN: </label>9788175541092  0.00 
<br/><br/><label>Dewey Class. No.: </label>658.827