TY  - BOOK
AU  - Piercy, Nigel F 
AU  - Lane, Nikala 
TI  - Strategic Customer Management: Strategizing the Sales Organization
SN  - 9780199544509
U1  - 658.812 
PY  - 2009///
CY  - New York
PB  - Oxford University Press
KW  - Strategic Marketing
ER  -