TY  - BOOK
AU  - Choudhury, Pran K 
AU  - Gupta, Ajay 
TI  - Successful Promotions Build Successful Brands
SN  - 9788173715709
U1  - 658.827 
PY  - 2006///
PB  - University Press (India) Private Limited
KW  - Brand Management
ER  -