TY  - BOOK
AU  - Moffitt, Sean 
AU  - Dover, Mike 
TI  - Wiki Brands: Reiventing Your Company in a Customer Driven Marketplace
SN  - 9780071331807
U1  - 658.827 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Brand Management
KW  - Product Management
ER  -