Sheth, Jagdish N <br/><br/>
The 4A's of Marketing:   Creating Value for Customers, Companies and Society  

 - New York:  Routledge,   2013, 
 - 209p 
<br/><br/><label>ISBN: </label>9780415898355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / SHA