Jacobs, Dany <br/><br/>
The Cultural Side of Innovation 

 - New York:  Routledge,  2017. 
 - 214p 
<br/><br/><label>ISBN: </label>9781138896291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New Products |<br/>Diffusion Innovation |<br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>338.064  / JAC