TY  - BOOK
AU  - Jacobs, Dany
TI  - The Cultural Side of Innovation
SN  - 9781138896291
U1  - 338.064 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - New Products |
KW  - Diffusion Innovation |
KW  - Consumer Behavior
ER  -