TY  - BOOK
AU  - Dayal, Manoj 
TI  - Media metrics : 
SN  - 9789386062161
U1  - 302.230727  
PY  - 2017///
CY  - New Delhi 
PB  - Sage Publications India Pvt Ltd 
KW  - Social sciences
KW  - Mass media--Research--Methodology
UR  - https://www.amazon.in/Media-Metrics-Introduction-Quantitative-Communication/dp/938606216X/ref=sr_1_1?dchild=1&keywords=Media+metrics+%3A+an+introduction+to+quantitative+research+in+mass+communication&qid=1616055876&sr=8-1
ER  -