Kotler, Philip  <br/><br/>
Principle of Marketing  

 - 17th 
 - New Delhi:  Pearson Education,    2021 
 - 699 
<br/><br/><label>ISBN: </label>9789352865651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT