Belch, George E <br/><br/>
Advertising and Promotion: An Integrated Marketing Communications Perspective 

 - 4rth ed 
 - New Delhi  Tata McGraw-Hill Publishing Company Ltd.  2006 
 - 779p 
<br/><br/><label>ISBN: </label>9780070581944  0.00 
<br/><br/><label>Dewey Class. No.: </label>659.1