TY  - BOOK
AU  - Belch, George E
AU  - Belch, Michael A
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9780070581944
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
ER  -