TY  - BOOK
AU  - Batra, Rajiv
AU  - Myers, John G
AU  - Aaker, David A
TI  - Advertising Management
SN  - 9788120312197
U1  - 659.1 
PY  - 1996///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd.
KW  - Advertising Management
ER  -