TY  - BOOK
AU  - Sissors, Jack Z 
AU  - Baron, Roger B 
TI  - Advestising Media Planning
SN  - 9780071703123
U1  - 659.1 
PY  - 2010///
CY  - New York
PB  - Tata McGraw Hill
KW  - Advertising Management
KW  - Media
ER  -