Hutt, Michael D.; Sharma, Dheeraj; Speh, Thomas W.  <br/><br/>
B2B marketing :   a South - Asian perspective 
Michael D. Hutt; Dheeraj Sharma; Thomas W. Speh  
 - 11th ed. 
 - New Delhi  Cengage Learning Private Ltd.  2014 
 - xxix, 522 p. 
<br/><br/><label>ISBN: </label>9788131520796 
<br/><br/><label>Subjects--Topical Terms: </label>--Business marketing --Global markets --Marketing strategy--Performance measurement --Promotion --Innovation 
<br/><br/><label>Dewey Class. No.: </label>658.804  / HUT