TY  - BOOK
AU  - Stern, Carl W
AU  - Deimler, Michael S
TI  - The Boston Consulting Group on Strategy: Classic Concepts and New Perspective  
SN  - 9780471757221
U1  - 658.4012 
PY  - 2006///
CY  - New York
PB  - John Wiley and Sons, Inc
KW  - Strategic Management
ER  -