TY  - BOOK
AU  - Pringle, Hamish
AU  - Field, Peter 
TI  - Brand Immortality: How Brands can Live Long and Prosper
SN  - 9780749457013
U1  - 658.827 
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page India
KW  - Brand Management
ER  -