TY  - BOOK
AU  - Kelly, Francis J 
AU  - Silverstein, Barry 
TI  - The Breakaway Brand: How Great Brands Stand out 
SN  - 9780072262377
U1  - 658.827 
PY  - 2005///
CY  - New york
PB  - McGraw Hill, Inc
KW  - Brand Management
ER  -