TY  - BOOK
AU  - Seth, Rakesh
AU  - Seth, Kirit
TI  - Creating Customer Delight: The How and Why of CRM
SN  - 9780761932963
U1  - 658.812 
PY  - 2005///
CY  - New Delhi
PB  - Response Books
KW  - CRM
KW  - Customer Relations Management
ER  -