TY  - BOOK
AU  - Edwards, Helen
AU  - Day, Derek
TI  - Creating Passion Brands: : Getting to the Heart of Branding 
SN  - 9780749445430
U1  - 658.8343 
PY  - 2005///
CY  - London
PB  - kogan Page
KW  - Brand Name Products - Marketing
ER  -