TY  - BOOK
AU  - Shanmugasundaram, S 
TI  - Customer Relationship Management: Modern Trends and Perspectives
SN  - 9788120333260
U1  - 658.812 
PY  - 2008///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd.
KW  - CRM
ER  -