TY  - BOOK
AU  - Grunig, Rudolf 
AU  - Morschett, Dirk 
TI  - Developing International Strategies 
SN  - 9783642247248
U1  - 658.4012 
PY  - 2012///
CY  - New York
PB  - Springer
KW  - Strategic Management
KW  - Stratagic Planning
ER  -