TY  - BOOK
AU  - Baines, Paul; Fill, Chris; Page, Kelly 
TI  - Essentials of marketing 
SN  - 9780198734765
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Oxford University Press
KW  - Management
KW  - Marketing
UR  - https://www.amazon.in/Essentials-Marketing-PB-Kelly-Page/dp/019873476X/ref=sr_1_2?crid=1H33ZES8VG68W&keywords=Essentials+of+marketing+by+Paul+Baines&qid=1682505761&sprefix=essentials+of+marketing+by+paul+baines%2Caps%2C609&sr=8-2
ER  -