TY  - BOOK
AU  - Jones, John Philip
TI  - How to turn Advertising Expenses into Investments: 20 Signposts to Greater Efficiency
SN  - 9788129707154
U1  - 659.1 
PY  - 2005///
CY  - Singapore
PB  - Pearson Education
KW  - Advertising Management
KW  - Marketing Management
ER  -