TY  - BOOK
AU  - Kotler, Philip
AU  - Pfoertsch, Waldemar 
TI  - Ingredient Branding: Making the Invisible Visible
SN  - 9783642042133
U1  - 658.827 
PY  - 2010///
CY  - New York
PB  - Springer
KW  - Brand Management
ER  -