Kotler, Philip <br/><br/>
Lateral Marketing: New Techniques for Finding Breakthrough Ideas  

 - New York  John Wiley and Sons, Inc  2006 
 - 206p. 
<br/><br/><label>ISBN: </label>9788126508587  0.00 
<br/><br/><label>Subjects--Personal Names: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8