TY  - BOOK
AU  - Kotler, Philip
AU  - De Bes, Fernando Trias
TI  - Lateral Marketing: New Techniques for Finding Breakthrough Ideas 
SN  - 9788126508587
U1  - 658.8 
PY  - 2006///
CY  - New York
PB  - John Wiley and Sons, Inc
KW  - Marketing Management
ER  -