Aaker, David A <br/><br/>
Managing Brand Equality: Capitalizing on the Value of a Brand Name 

 - New York  Free Press  1991 
 - 299p 
<br/><br/><label>ISBN: </label>9780029001011  0.00 
<br/><br/><label>Subjects--Personal Names: </label><br/>Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827