TY  - BOOK
AU  - Kotler, Philip
AU  - Jha, Mithileswar
AU  - Keller, Kevin Lane
AU  - Koshy, Abraham
TI  - Marketing Management: A South Asian Perspective
SN  - 9788131702000
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing Management
ER  -