@book{36820, author = {Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileshwar }, title = {Marketing management : }, publisher = {Dorling Kindersley India Pvt. Ltd. }, year = {2009}, address = {New Delhi}, edition = {13th ed.}, url = {https://www.amazon.in/Marketing-Management-Perspective-Philip-Kotler/dp/B0BCP5JG9D/ref=sr_1_3?crid=8MFJ7OOD872R&dib=eyJ2IjoiMSJ9.gYvYmX-S0tqDUm16cvY4zEJiM0IZiqDmms2e3JDNm0Y0p4eQwFlxBsR-NbqejvHgmRVFZ82z7FNH8fFiiEojNOG-JkdrIKOxyRf_Wt8OSaJ7j4XPRrOTRrG7wf7gEk0csgnZJseQptymh0w_zXP2FGGCbyAIyP-9tLWrveNn3XFbl2ZPS7Zo8X6vI-eDcW7pdisUlFkCG9D2jA7kEpNHMTNUd_IZUBLmtALU2z6XYkM.pnmQdIV5vPPq_75C3U5ETBupJZM-qs5_hd9KMxT3QgY&dib_tag=se&keywords=Marketing+Management+%3A+A+South+Asian+Perspective&qid=1710840891&sprefix=marketing+management+a+south+asian+perspective%2Caps%2C278&sr=8-3} }