Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileshwar

Marketing management : a South Asian perspective Philip Kotler; Kevin Lane Keller; Abraham Koshy; Mithileshwar Jha - 13th ed. - New Delhi Dorling Kindersley India Pvt. Ltd. 2009 - xlvii, 128 p.

9788131716830

--Environement --Planning --Marketing --Product --Cooperation --Satisfaction

658.8 / KOT