Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileshwar
Marketing management : a South Asian perspective
Philip Kotler; Kevin Lane Keller; Abraham Koshy; Mithileshwar Jha
- 13th ed.
- New Delhi Dorling Kindersley India Pvt. Ltd. 2009
- xlvii, 128 p.