TY  - BOOK
AU  - Govindarajan, M
TI  - Marketing Management: Concepts, Cases, Challenges and Trends
SN  - 9788120332591
U1  - 658.8 
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd.
KW  - Marketing Management
ER  -