TY  - BOOK
AU  - Berry, Michael J A
AU  - Linoff, Gordon S
TI  - Mastering Data Mining: The Art and Science of Customer Relationship Management 
SN  - 9789971513696
U1  - 005.74 
PY  - 2005///
CY  - New York
PB  - John Wiley and Sons, Inc
KW  - Data Mining
ER  -