TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of Marketing
SN  - 9788129702012
U1  - 658.8 
PY  - 2005///
CY  - South Asia
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  - Marketing Management
ER  -