TY  - BOOK
AU  - Moisander, Johanna 
AU  - Valtonen, Anu 
TI  - Qualitative Marketing Research: A Cultural Approach
SN  - 9781412903813
U1  - 001.42 
PY  - 2006///
CY  - New Delhi
PB  - Sage Publications India Pvt Ltd
KW  - Research Methodology
ER  -