TY  - BOOK
AU  - Dyer, Davis 
AU  - Dalzell, Frederick 
AU  - Olegario, Rowena 
TI  - Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble 
SN  - 9781591391470
U1  - 338.767 
PY  - 2004///
CY  - Boston
PB  - Harvard Business School Press
KW  - Product Management
ER  -