TY  - BOOK
AU  - Moskowitz, Howard
AU  - Gofman, Alex
TI  - Selling Blue Elephants
SN  - 9788131713747
U1  - 658.81 
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing Management
KW  - Selling
ER  -