TY  - BOOK
AU  - Koch, Richard 
AU  - Nieuwenhuizen, Peter 
TI  - Simply Strategy: The Shortest Route to the Best Strategy
SN  - 9788131721827
U1  - 658.4012 
PY  - 2008///
CY  - New Delhi
PB  - Pearson Education
KW  - Strategic Management
ER  -