TY  - BOOK
AU  - Lee, Nancy R 
AU  - Kotler, Philip
TI  - Social Marketing: Influencing Behaviors for Good
SN  - 9788132110200
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Sage Publications India Pvt Ltd
KW  - Marketing
KW  - Social Marketing
ER  -