TY  - BOOK
AU  - Kotler, Philip
AU  - Scheff, Joanne 
TI  - Standing Room only: Strategies for Marketing the Performing Arts
SN  - 9780875847375
U1  - 791.0688 
PY  - 1997///
CY  - Boston
PB  - Harvard Business School Press
KW  - Performing Arts -India
ER  -