TY  - BOOK
AU  - Gibbs, Richard; Humphries, Andrew 
TI  - Strategic alliances & marketing partnerships: gaining competitive advantage through collaboration and partnering
SN  - 9780749457181
U1  - 658.046 
PY  - 2009///
CY  - New Delhi
PB  - Kogan Page India
KW  - Management
KW  - Relationship marketing
KW  - Strategic alliances (Business)
KW  - Marketing
UR  - https://www.amazon.in/Strategic-Alliances-Marketing-Partnerships-Collaboration/dp/0749454849/ref=sr_1_1?crid=2KIOP3KK4IO5U&keywords=Strategic+alliances+%26+marketing+partnerships+%3A+gaining+competitive+advantage+through+collaboration+and+partnering&nsdOptOutParam=true&qid=1706784089&sprefix=strategic+alliances+%26+marketing+partnerships+gaining+competitive+advantage+through+collaboration+and+partnering%2Caps%2C208&sr=8-1
ER  -